About Smart Cards : Introduction : Market Information |
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Smart Card Market Information
- Global Smart Card Shipments
- EMV Migration Study and Market Analysis on Mexico and Brazil
- Contactless Payments: Consumer Attitudes and Acceptance in the United States
Global Smart Card Shipments
Eurosmart conducts an annual market study on global smart card shipments. Eurosmart reported that 5.085 billion smart cards shipped globally in 2008 and that over 5.14 billion smart cards are expected to ship in 2009. Eurosmart is predicting growth of 10% for 2010 to 5.455 billion smart cards.
See all Eurosmart market figures.
EMV Migration Study and Market Analysis on Mexico and Brazil
The Smart Card Alliance Latin America (SCALA) research report on EMV migration in Mexico and Brazil forecasts strong growth in EMV/chip cards and terminals. Brazil had issued 341 million EMV/chip cards in 2008, with a forecast of 145 million to be issued in 2009. Mexico had issued 82 million EMV/chip cards in 2008, with a forecast of 17 million for 2009.
The full report is available for purchase, with a summary and webinar presentation available at no charge.
Contactless Payments: Consumer Attitudes and Acceptance in the United States
The Smart Card Alliance commissioned an independent survey of consumer attitudes toward contactless payment devices in August, 2006. The survey, conducted by Javelin Strategy & Research, concluded that there is a large, untapped market for the use of these devices. A significant majority of U.S. consumers are ready to adopt contactless devices for financial payments. Those who have already adopted contactless payment find the contactless experience to be uniformly positive and express a high degree of confidence in the technology.
Adopting contactless payments can be a win-win situation for consumers and merchants alike. The major factor driving adoption and use–convenience–represents a benefit for both parties to the transaction. Consumers are also willing to use contactless devices for both low- and high-value transactions and are open to trying contactless devices that are embedded in a wide variety of form factors.
The survey indicates that the major challenge to widespread use of contactless devices is reassuring consumers that contactless payment is safe. However, contactless payment appears to be an easy sell once information about it reaches the consumer. Both education and actual use alleviate consumer concerns about security.
A report is available summarizing the results of the consumer survey.
