About the Alliance : Management
Brian Russell is an innovative technology executive who currently serves as Senior Vice President, Financial Institutions and Transit, for Giesecke & Devrient’s U.S. Mobile Security Division. Brian is based in the technology corridor of Northern Virginia and is responsible for the sales and marketing of all G&D’s products to the Financial Institutions and Transit market segments. He also oversees U.S. Manufacturing Operations and R&D, Customer Service, Marketing Communications and Offer Management, and Quality across all market segments of the Mobile Security Division.
Brian is an established leader in the digital security market. Before serving as chairman of the Executive Board of the Smart Card Alliance, he held a number of positions on that board for the past five years. Brian is also an active member of the Federal Reserve Banks Mobile Payment Industry Workgroup (MPIW) and the Secure Payments Task Force. Mr. Russell has spoken at and moderated panels at a number of industry events and has spoken on behalf of the Europe-based Smart Payment Association.
Before coming to G&D in January 2009, Brian served as General Manager – Financial Services for Catalina Marketing in Purchase, NY, heading their financial services business. In this position, he helped pioneer the delivery ofcard-linked marketing communicationsby leveraging big data techniques of high volume data management and predictive modelling. His team developed purchase behaviour-based solutions to precisely deliver marketing messages that dynamically improvedpayment cardholder metrics throughout payment card lifecycle.
Prior to that Brian worked at MyPoints, an early leader in internet loyalty, where he led the development, sales and delivery of loyalty solutions and multi-channel customer acquisition programs to major banking partners and internet payment companies.
Brian also spent 7 years with MasterCard Worldwide where he helped create and implement MasterCard’s global smart card strategy and e-commerce and mobile commerce efforts as they related to smart cards. He led early stage sales efforts in North America for EMV and was Project Manager for MasterCard’s launch of Mondex in New York City as well as responsible for smart card sales in the Americas.
Brian has also worked for Donnelley Marketing, Dun & Bradstreet and Liberty Mutual Insurance.
Brian has a BA from Colby College in Waterville Maine and an MBA from the Wharton School at the University of Pennsylvania. He presently resides in Great Falls, Virginia with his wife and three daughters
191 Clarksville Road
Princeton Junction, NJ 08550
Email: [email protected]
Randy Vanderhoof is the Executive Director of the Smart Card Alliance. The Smart Card Alliance is a not-for-profit, multi-industry association of over 180 member firms working to accelerate the widespread acceptance of smart card technology in North America and Latin America. He came to the Alliance in January, 2002 and became the Executive Director in August, 2002. During his tenure as the chief executive, he has directed the transformation of the organization from primarily a networking organization into a diverse, education oriented, international, multi-industry organization that gathers industry stakeholders together to help stimulate the rapid adoption of all forms of smart cards (cards and other form factors) for electronic payments and digital security applications. In December 2008, Randy was named by Security Magazine to the list of the Top 25 Most Influential People in the Security Industry.
Prior to joining the Smart Card Alliance, he was employed with IBM Global Smart Card Solutions; an international product group supporting IBM’s smart card services to its global banking, healthcare, and government industry vertical teams. Previously, he served as on the Executive Board for the Alliance as a corporate member from 1998–2001. From 2000 to 2001, he was Vice President Business Development with First Access, Inc. a developer of contactless smart card technology for network access security and authentication. From 1995 to 2000, he worked at Schlumberger (now Gemalto) as Market Segment Manager, Campus Solutions supporting the development and marketing of smart card–based identification and payment systems.
Randy is a graduate of Saint Joseph’s University in Philadelphia, PA with a BS in Management Marketing. He received his MBA from Rider University in Lawrenceville, NJ.
2015-2016 Executive Committee
- Chair: Brian Russell, Giesecke & Devrient
- Vice Chair: Jack Jania, Gemalto
- Treasurer: Brian Stein, CH2M
- Assistant Treasurer: Kirk Brafford, Deloitte & Touche
- Secretary: Deborah Baxley, Capgemini
- Assistant Secretary: Oliver Manahan, MasterCard
- Technology Vice Chair: Frazier Evans, Booz Allen Hamilton
- Michael Dinning, U.S. Dept. of Transportation/Volpe Center
- Willy Dommen, Accenture
- Allen Friedman, Ingenico
- Bob Gilson, U.S. Department of Defense/Defense Manpower Data Center
- Simon Hurry, Visa Inc.
- Thomas Lockwood, NextGenID
- Michael Nash, Xerox
- Thomas Parker, Infineon Technologies
- Elinor Smith, Discover Financial Services
- Garfield Smith, Oberthur Technologies
- Kelly Urban, First Data Corporation
Associate Director, Smart Card Alliance Latin America & the Caribbean
Edgar Betts came to the Alliance in March 2005 to help develop and complete the Market Development Cooperator Program (MDCP) grant for Latin America issued by the International Trade Administration to the Alliance.
Prior to joining the Smart Card Alliance, Edgar was the Executive Director and Co-Founder of the Smart Card Division for Integra Group Corporation, responsible for the promotion, distribution, and implementation of smart card and RFID solutions for the Central American and Caribbean markets.
In 2007, the Junior Chamber International (JCI) of Panama recognized Edgar with “The Outstanding Young Persons of the World” (TOYP) award under the category of Science & Technology Development. In 2010, “Capital Financiero” also recognized him in their list of the 40 most influential people under 40.
Conference Services Coordinator
Kristin Krebs is responsible for supporting the conference logistics for the Smart Card Alliance and EMV Migration Forum. Before joining the Smart Card Alliance in 2012, Kristin worked in a range of positions, including Advertising Coordinator at Caldor, Executive Assistant at ASML, Executive Assistant & Division Event Planner at Scholastic Inc. Kristin graduated from Katherine Gibbs College.
Nicole Lauzon is responsible for membership management and database support for both the Smart Card Alliance and EMV Migration Forum. A 2005 graduate of Douglass College at Rutgers University, she joined the Alliance in 2009.
Debbie’s responsibilities include effectively identifying goals to align positioning and messaging into seamless communications for the association and its member companies. Debbie develops, edits and maintains all Alliance printed materials, including monthly and quarterly newsletters, the Annual Review, website content, membership kits and other written communications and programs. She also is responsible for communications for the EMV Migration Forum, writing announcements and updates on the Forum, coordinating content on the EMV Connection website, and managing the communications for EMV meetings.
Debbie spent the bulk of her career at Comcast, where she served as the Regional Director of Communications. She began her career working for a newspaper and has worked for Fortune 50 companies, advertising agencies and non-profit organizations. Prior to joining the Smart Card Alliance, she served as consultant for Pershing/Bank of New York Mellon, Siemen’s, and the Public Relations Society (PRSA) of America. Debbie graduated cum laude with a B.A. in Communications from Seton Hall University.
Director, Strategic Programs
Cathy Medich is Director of Strategic Programs for the EMV Migration Forum and the Smart Card Alliance. In this role, she manages strategic marketing and industry initiatives and directs industry council and working committee activities. Cathy has over 20 years of experience in marketing and strategic planning for technology businesses, including consulting engagements or positions with Hewlett-Packard, VeriSign, VeriFone and CommerceNet. Cathy has B.S. and M.S. degrees in Electrical Engineering and Computer Science from M.I.T. and an M.B.A. from the Wharton Graduate School.
Sales and Marketing
Manager, Conference Services
Jaclyn Sauvé is currently the Manager of Conference Services for the Smart Card Alliance and EMV Migration Forum, leading the logistic support team responsible for all conference operations. In addition, Jaci supports each conference program committee as a speaker liaison and the Sales and Marketing staff by managing all Exhibitor and Sponsor communications.
Before joining the Smart Card Alliance in 2011, Jaci worked for 14 years in a diverse range of positions, including Director of Field Sales Administration & Division Event Planner at Scholastic Inc., Database Administrator / Event Coordinator / Marketing Assistant at Eschenbach Optik and Multimedia Coordinator at Danbury Hospital.
Jaci holds a degree in Communications / Media with a concentration in video production from Western Connecticut State University.
Lars R. Suneborn, CSCIP/G, CSEIP
Director, Training Programs
Before joining the Smart Card Alliance in 2014, Lars enjoyed a 30+ year career in the security industry, where he is recognized as a physical access control system (PACS) subject matter leader. A frequent speaker, Lars is often specifically requested by name for specialized training requirements. He has developed and conducted customized, agency specific week-long training courses and courseware as well as train-the-trainer activities for a wide variety of U.S., Canadian and British security agencies at facilities worldwide. He also actively promoted smart card, biometric and PKI cryptographic technologies as vital components in overall system designs for high-risk, high-security facilities nationally and internationally, and guided U.S. agencies in their efforts to achieve HSPD-12/ FICAM compliance.
A former chairman of the Smart Card Alliance Access Control Council, Lars previously served in various capacities with HIRSCH Electronics and Oberthur Technologies, where his numerous achievements included developing, with the Department of Treasury and IT/Security, the concept and implementation plan for nationwide enterprise PACS network for 700+ locations.
Shelbey joined the Smart Card Alliance in 2013, where she manages member communications and assists on various projects for both the Smart Card Alliance and the EMV Migration Forum. Prior to becoming a consultant with the Alliance, Shelbey was a Product Development manager for Verizon Wireless, responsible for an annual revenue of over $500 million. She has also spent time as an Interactive Marketing manager for Realogy Corporation and worked for Comcast and Comcast Spotlight.
Shelbey has a Master’s of Business Administration from Centenary College and a bachelor’s degree in International Business and Marketing from Fairfield University.