Smart Card Alliance

Gemalto Supports Diners Club Spain's EMV Migration

Smart Card Alliance — Thu, 02 Feb 2012 12:04:00 -0500

Amsterdam - Feb 2, 2012 - Gemalto (Euronext NL0000400653 GTO), a world leader in digital security, announces the availability of an approved EMV application which will be deployed by Diners Club Spain during 2012. Gemalto is providing Diners Club Spain with consulting and personalization services, in addition to Dynamic Data Authentication (DDA) payment cards that are compliant with the Discover Financial Services D-Payment Application Specification (D-PAS). DDA is a highly secure authentication technology whereby the smart card chip creates a unique signature for each transaction that allows banks to authorize transactions more securely. With the addition of Diners Club, Gemalto now supplies EMV solutions to all international payment associations, providing a complete portfolio of secure payment applications.

Diners Club International, part of Discover Financial Services, is a global payments network with acceptance in more than 185 countries. Gemalto now supports Diners Club issuers worldwide in their EMV migration projects with smart banking cards and the associated issuance services. Diners Club cardholders will benefit from increased security for their financial transactions and a more convenient payment option when traveling internationally.

“We strive to provide services and support that go far beyond transactions,” commented Javier Turégano Llano, Director of Operations and Systems, Diners Club Spain. “The Gemalto solution adds the security and convenience of EMV to our portfolio, as part of our continuous commitment to maintain the standard of excellence our customers expect from Diners Club.”

“Gemalto’s global footprint and strong network of service centers on all five continents are key assets to support Diners Club EMV issuance”, added Philippe Cambriel, Executive Vice-President at Gemalto. “Our ambition is to anticipate the technological moves of international payment associations and to deliver on our promise to provide the right product at the right time.”

About Gemalto

Gemalto (Euronext NL0000400653 GTO) is the world leader in digital security with 2010 annual revenues of €1.9 billion and over 10,000 employees operating out of 87 offices and 13 Research & Development centers in 45 countries.

Gemalto is at the heart of our evolving digital society. Billions of people worldwide increasingly want the freedom to communicate, travel, shop, bank, entertain, and work–anytime, anywhere, in ways that are convenient, enjoyable and secure. Gemalto delivers on the growing demands for personal mobile services, identity protection, payment security, authenticated online services, cloud computing access, modern transportation, e-healthcare and e-government services. Gemalto does this by providing secure software, a wide range of secure personal devices, and managed services to wireless operators, banks, enterprises and government agencies.

Gemalto is the world leader for electronic passports and identity cards, two-factor authentication devices for online protection, smart credit/debit and contactless payment cards, as well as subscriber identification modules (SIM) and universal integrated circuit cards (UICC) in mobile phones. Also, in the emerging machine-to-machine applications Gemalto is a leading supplier of wireless modules and machine identification modules (MIM). To operate these solutions and remotely manage the software and confidential data contained in the secure devices Gemalto also provides server platforms, consulting, training, and managed services to help its customers achieve their goals.

As the use of Gemalto’s software and secure devices increases with the number of people interacting in the digital and wireless world, the Company is poised to thrive over the coming years.

For more information visit http://www.gemalto.com, http://www.justaskgemalto.com, http://blog.gemalto.com, or follow @gemalto on Twitter.

Gemalto Media Contacts:

Peggy Edoire
Europe, Middle East & Africa
+33 4 42 36 45 40
peggy.edoire@gemalto.com

Yvonne Lim
Asia Pacific
+65 6317 3730
Yvonne.lim@gemalto.com

Jessi Marshall
North America
+1 512 257 3902
jessi.marshall@gemalto.com

Ernesto Haikewitsch
Latin America
+55 11 5105 9220
ernesto.haikewitsch@gemalto.com

Featured Content

Smart Card Alliance — Wed, 01 Feb 2012 12:37:00 -0500

MasterCard Introduces Comprehensive Roadmap Advancing Electronic Payments

EMV chip cards will be the core of the next generation of U.S. electronic payments and the transition is starting now, as both MasterCard and Visa have made clear in public statements on their U.S. roadmaps. On January 30, 2012, MasterCard introduced a comprehensive strategy solidifying EMV chip cards as the foundation for the future of U.S. payments. This aligns with Visa’s plans to accelerate the migration of the U.S. to EMV contact and contactless chip technology announced in August 2011, as well as MasterCard’s earlier announcement on incentives for their U.S. ATM network to upgrade to EMV chip card acceptance. To learn more about this exciting new era in the U.S. payments industry, read our EMV FAQ, check out our EMV resources or see the “What are chip-enabled EMV payment cards?” slideshow.

Credit Agricole Selects Gemalto for Large-Scale Deployment of Contactless EMV Payment in France

Smart Card Alliance — Tue, 31 Jan 2012 10:53:00 -0500

Banking card that facilitates easier payment and with added security features is also certified by “Groupement d’Intérêt Economique–Carte Bancaire”

Amsterdam - Jan 31, 2012 -Gemalto (Euronext NL0000400653 GTO), the world leader in digital security, announces it is behind Crédit Agricole’s large-scale deployment of contactless EMV banking cards in France. The Crédit Agricole group is market leader in full-service retail banking in France and one of the largest banks in Europe. Gemalto is the first to market the highly secure Optelio contactless EMV banking card certified by GIE-CB (“Groupement d’Intérêt Economique–Carte Bancaire”) with optimized EMV risk management features for the French market.

The deployment opens the door to the world of contactless payment for all of Crédit Agricole’s customers. Cardholders can enjoy a new payment experience by simply waving or tapping their card in front of a contactless reader at the point-of-sale for purchases under 20 euros, while transactions above that amount will require a PIN confirmation. The technology saves time for both merchants and cardholders and greatly reduces cash handling.

The card also features additional protections that reinforce security and complement the traditional EMV payment functionality. These added features provide improved flexibility while maintaining a high level of risk management for Crédit Agricole.

“Leveraging their global expertise in EMV and contactless rollouts worldwide, the Gemalto team put forward the right product at the right time for our program in France,” according to Crédit Agricole.

“With this new project, Crédit Agricole is keen to offer their customers secure and reliable payment solutions, while benefiting from the latest technological innovations,” added Gabrielle Bugat, Senior Vice President, Gemalto. “Contactless is one of the key cooperation and development areas for 2012, both for Gemalto and Crédit Agricole.”

About Gemalto

As the use of Gemalto’s software and secure devices increases with the number of people interacting in the digital and wireless world, the Company is poised to thrive over the coming years.

For more information visit http://www.gemalto.com, http://www.justaskgemalto.com, http://blog.gemalto.com, or follow @gemalto on Twitter.

Gemalto Media Contacts

Peggy Edoire
Europe, Middle East & Africa
+33 4 42 36 45 40
peggy.edoire@gemalto.com

Yvonne Lim
Asia Pacific
+65 6317 3730
Yvonne.lim@gemalto.com

Jessi Marshall
North America
+1 512 257 3902
jessi.marshall@gemalto.com

Ernesto Haikewitsch
Latin America
+55 11 5105 9220
ernesto.haikewitsch@gemalto.com

MasterCard Introduces U.S. Roadmap to Enable Next Generation of Electronic Payments January 30, 2012 Framework to Deliver Enhanced Consumer Experience In-Store, Online, at the ATM and with Mobile Phones

Smart Card Alliance — Tue, 31 Jan 2012 10:18:00 -0500

PURCHASE, N.Y.–(BUSINESS WIRE)–Jan. 30, 2012–MasterCard today introduced a comprehensive roadmap focused on advancing the U.S. electronic payments system.

The roadmap, which includes the path for migration from magnetic stripe to EMV technology currently available on “chip” cards, will serve as the foundation for the next generation of products and services developed to enhance the way consumers pay.

As payments continue to evolve to include new devices and new channels, such as mobile and eCommerce, the roadmap takes steps to address how consumers really shop, providing them greater security and control in their payment choices and the potential to seamlessly integrate loyalty programs and offers into the purchasing experience.

“We’re moving toward a world beyond plastic, where consumers will shop and pay in a way that best fits their needs and lifestyles with a simple tap, click or touch in-store, online or on a mobile device,” said Chris McWilton, President, U.S. Markets, MasterCard. “Our roadmap represents a transformational shift in the approach to payments and is not simply about EMV, chip and PIN. We’re focused on readying the ecosystem to drive future innovation and provide new consumer experiences to enhance the value of electronic payments. ”

Defining the Framework

Elements of the MasterCard roadmap include:

EMV–Solidifying EMV as the foundation of the next generation of payments
Immediate focus on acquirer infrastructure–Working with acquirers to ensure infrastructure readiness by April 2013
Encouraging greater security and cardholder verification–Providing consumers with greater control and to reduce fraudulent transactions
Provide benefits for merchant terminalization–Providing true financial benefits for merchants as they implement EMV-compatible terminals
Cover all channels–Addressing all touch points where consumers will interact with MasterCard, including ATMs, the physical point-of-sale, online and mobile commerce
Commitment to leadership and collaboration–Fostering industry collaboration to deliver the next generation of payments into the U.S. marketplace

In implementing the roadmap, MasterCard will maximize the technology advancements and investments the company has made over 45 years to benefit the payments ecosystem.

“Customers from across the payments ecosystem have been asking for a roadmap,” said McWilton. “We believe we’ve provided issuers and merchants with a vision to ‘future proof’ their businesses and the flexibility to manage their technology decisions to best meet their goals and priorities.”

Foundation for Growth and Enhanced Security

In the increasingly digital world, transactions will get smarter. At the heart of this is dynamic authentication, where each transaction incorporates unique information, making it virtually impossible to replicate and reducing the risk of fraudulent transactions.

As issuers evolve their offering and merchants upgrade their terminals, the payments system will become more secure as this dynamic data is introduced into the payment transaction. MasterCard’s roadmap strongly encourages the adoption of the most secure technologies available.

“Consumers deserve a great experience any time they use MasterCard products,” said Ed McLaughlin, Chief Emerging Payments Officer, MasterCard. “As the industry invests in the upgrade to EMV in the U.S., we now have the ability to enhance the consumer experience and the security of a payment, regardless of the device–contactless card, mobile, eCommerce and technologies still to come.”

Alignment, Collaboration and Leadership for the Road Forward

In its roadmap, MasterCard supports the need for the payments ecosystem to be aligned regarding the implementation of EMV standards in the U.S. The company has indicated it will support current industry timelines in an effort to minimize disruption and to maximize investments across the payments ecosystem.

MasterCard was part of the original group that created the EMV standard and has supported the successful migration to EMV-based payments in nearly every major market globally. The company’s continued investment in advancing these infrastructure standards has provided insights and expertise to guide the industry in advancing payments security and convenience.

“The shift to dynamic data in the transaction process will help ensure greater consistency, security and functionality between the U.S. region and the rest of the globe,” said George Peabody, director, Emerging Technologies Advisory Service, Mercator Advisory Group. “Merchants and issuers need a clear and consistent roadmap for payment card security and innovation. MasterCard’s approach, starting with EMV, will benefit consumers and the industry.”

Additional detail on the roadmap and implementation activities will be provided to MasterCard customers in the coming weeks and months. In the meantime, initial resources can be obtained at http://www.mastercard.us/mchip-emv.html.

About MasterCard Worldwide

MasterCard (NYSE: MA) is a global payments and technology company. It operates the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities–such as shopping, traveling, running a business and managing finances–easier, more secure and more efficient for everyone. Learn more at http://www.mastercard.com, follow us on Twitter @mastercardnews or join the conversation on The Heart of Commerce Blog.

OTI Receives an Initial $6.9 Million Contract to Supply Electronic Immigration Control System in Panama

Smart Card Alliance — Mon, 30 Jan 2012 11:06:00 -0500

Contract is OTI’s first in Panama and Builds Upon its Existing Secure ID Footprint in Latin America

Iselin, NJ–January 30, 2012 - On Track Innovations Ltd. (“OTI”) (NASDAQ GM: OTIV) today announced that the Ministry of Public Security of Panama has awarded OTI with a contract for the supply, design, installation and integration of systems to monitor and improve immigration verification processes and overall immigration flow. OTI expects to recognize revenues of approximately $6.9 million, with the potential for additional revenue in future years from follow-on contracts.

The contract provides for the supply of OTI’s end-to-end turnkey immigration solution, based on its proprietary state-of-the-art, field-proven eID Magna™ platform. The solution includes data enrollment and issuing stations, as well as individual means to verify identity tied to Biometric Automatic Fingerprint Identification System (AFIS), allowing for better control at border points and increased efficiencies.

Oded Bashan, Chairman and CEO of OTI, stated, “”OTI’s secure ID offerings provide a cost effective, secure and timely to-market solution that leverages and interfaces with legacy systems and records.”

Mr. Bashan continued: “We are happy to expand our footprint in Latin America to support Panama’s efforts to improve identity verification at their borders. By deploying our solution, Panama is taking firm control of immigration security and identity to diminish the substantial risks and costs of illegal immigration and identity theft.”

OTI’s Magna modular platform enables short implementation time frames, seamless integration with a country’s existing border control system and provides external interfaces to a digital Certificate Authority for signature verification. The system is compliant with International Civil Aviation Organization (ICAO) standards and offers a migration path to additional e-Gov applications and electronic ID documents such as National IDs, Voter IDs and Driver Licenses, and more

The technology and integration within the OTI system enables a much more efficient and secure border control process that should reduce paperwork, operating costs and personnel needs while also substantially streamlining and speeding the immigration process to the satisfaction of all visitors.

About On Track Innovations Ltd. (http://www.otiglobal.com)

On Track Innovations Ltd. (“OTI”) designs, develops and markets secure identification, payment and transaction processing technologies and solutions for use in secure ID, payment and loyalty applications based on its extensive patent and IP portfolio. OTI combines state-of-the-art, contactless microprocessor-based technologies and enabling hardware with proprietary software applications to deliver high performance, end-to-end solutions that are secure, robust and scalable. OTI solutions have been deployed around the world to address homeland security, national ID, medical ID, contactless payment and NFC (Near Field Communication) with loyalty applications, petroleum payment, parking and mass transit ticketing. OTI markets and supports its solutions through a global network of regional offices and alliances.

Safe Harbor for Forward-Looking Statements

This press release may contain forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and other Federal securities laws. Whenever we use words such as “believe,” “expect,” “anticipate,” “intend,” “plan,” “estimate” or similar expressions, we are making forward-looking statements. Because such statements deal with future events and are based on OTI’s current expectations, they are subject to various risks and uncertainties and actual results, performance or achievements of OTI could differ materially from those described in or implied by the statements in this press release. For example, forward-looking statements include statements regarding our goals, beliefs, future growth strategies, objectives, plans or current expectations, such as those regarding the superiority or uniqueness of our products. Forward-looking statements could be impacted by market acceptance of new and existing products and our ability to execute production on orders, as well as the other risk factors discussed in OTI’s Annual Report on Form 20-F for the year ended December 31, 2010, which is on file with the Securities and Exchange Commission. Although OTI believes that the expectations reflected in such forward-looking statements are based on reasonable assumptions, it can give no assurance that its expectations will be achieved. Except as otherwise required by law, OTI disclaims any intention or obligation to update or revise any forward-looking statements, which speak only as of the date hereof, whether as a result of new information, future events or circumstances or otherwise.

The content of websites or website links mentioned or provided herein are not part of this press release.

OTI Contacts

Galit Mendelson
VP, Corporate Relations
732 429 1900 ext. 111
galit@otiglobal.com

Jay M. Meier
SVP, Business Development & Investor Relations,
OTI America, Inc.
732 429 1900 ext. 104
jaym@otiglobal.com

Investor Relations

Norberto Aja/David Collins
Jaffoni & Collins
212-835-8500
otiv@jcir.com

Cubic's Bay Area Transit Customer Tops One Million Contactless Smart Cards

Smart Card Alliance — Fri, 20 Jan 2012 10:42:00 -0500

SAN DIEGO, Calif. - January 19, 2012–The Bay Area-based Metropolitan Transit Commission has surpassed one million active Clipper® cards in circulation just 18 months after rebranding the card from TransLink to Clipper, making the contactless smart card fare collection system one of the fastest growing in the U.S. transit industry. In making the announcement, the agency credited the increasing number of participating transit operators as well as their collective customer education efforts for driving the growth, up 142 percent from the prior year. Cubic Transportation Systems, a subsidiary of San Diego-based Cubic Corporation (NYSE:CUB) delivered and operates the Clipper system.

“We’re really pleased about the numbers, and that word is getting out that it’s time to switch from paper to plastic,” MTC’s Clipper Program Senior Coordinator Jake Avidon said in the MTC announcement. To convert transit riders from old-style paper tickets to the modern Clipper card, participating agencies have been actively educating riders on the benefits, including the one-card convenience, the capability to add value online at https://www.clippercard.com/ClipperWeb/index.do and special fare discount programs for some riders.

“We’re excited for MTC and its customers that Clipper is winning over new fans who recognize how much easier it makes their commutes,” said Matt Newsome, Cubic’s vice president and regional director for the West Coast. “Clipper has something for everyone, particularly seniors, youth and the disabled who can benefit from discounted fares that are only available with the contactless Clipper card technology.”

Clipper is a regional fare collection system that utilizes the Clipper smart card for customers to add value to and pay their fares with one card on any of the regional services now linked via the Clipper system. Participating operators include the Bay Area Rapid Transit District, San Francisco Muni, AC Transit, CalTrain, SamTrans, Santa Clara Valley Transportation Authority and the Golden Gate Bus and Ferry system.

In 2009, Cubic took over the contract for the original TransLink regional fare collection system, and in less than a year, helped MTC launch the new Clipper system. Cubic operates the customer call center, Clipper Card fulfillment and distribution, technical help desk, the retail merchant network, and the transit benefits system for employer/employee management of transit subsidies.

Cubic Corporation (NYSE: CUB) is the parent company of three major business segments: Defense Systems, Mission Support Services and Transportation Systems.

Cubic® Transportation Systems, Inc., is the world’s leading turnkey solution provider of automated fare collection systems for public transport including bus, bus rapid transit, light rail, commuter rail, heavy rail, ferry and parking. Cubic’s solutions and services include system design, central computer systems, equipment design and manufacturing, device-level software, integration, test, installation, warranty, maintenance, computer hosting services, call centre services, card management and distribution services, financial clearing and settlement, multi-application support and outsourcing services.

Every year, nearly 10 billion rides are taken worldwide using Cubic fare collection systems. Cubic has delivered over 400 projects in 40 major markets on five continents. Active projects include London; Brisbane (Southeast Queensland) region, Australia; New York/New Jersey region; Washington, D.C /Baltimore/Virginia region; Los Angeles region; San Diego region; San Francisco region; Minneapolis/St. Paul; Chicago; Atlanta region; Miami (South Florida) region; Vancouver and Edmonton, Canada; Sydney (New South Wales), Australia; and Scandinavia.

Cubic Defense Systems is a leading provider of realistic combat training systems, cyber technologies, asset tracking solutions, and defense electronics. Mission Support Services is a leading provider of training, operations, maintenance, technical and other support services for U.S. and allied military and security forces. For more information about Cubic, see the company’s Web site at http://www.cubic.com.

Featured Content

Smart Card Alliance — Tue, 17 Jan 2012 08:46:00 -0500

The Financial and Mobile NFC Smart Card Markets

It feels like yesterday that I was talking about our 10th annual Government Conference, first encouraging each of you to join us, and then recapping what was certainly one of the highlights of a very busy and satisfying year for the Smart Card Alliance. Now I invite you to attend the 2012 Payments Summit next month in Salt Lake City, where we’ll be taking a comprehensive look at the future of “all payments.” We are very excited about this event, which already has more than 300 registrants. I also invite you to check out our first-ever eYearbook, which is filled with photos of our 2011 events and the networking and knowledge sharing that took place. As always, I thank you for your continued involvement in the Smart Card Alliance, and welcome your feedback. We’re looking forward to a great year. Read letter »

View past issues of the monthly Executive Director’s letter »

2011 Smart Card Alliance E-Yearbook

Smart Card Alliance — Tue, 17 Jan 2012 08:39:00 -0500

2011 E-Yearbook

Smart Card Alliance Now Accepting Speaking Proposals for NFC Solutions Summit 2012

Smart Card Alliance — Mon, 16 Jan 2012 09:26:00 -0500

Submissions Accepted Now Through January 23rd

PRINCETON JUNCTION, N.J., JANUARY 16, 2012–The Smart Card Alliance is now accepting proposals for speakers and topics for the NFC Solutions Summit 2012. The Summit, held in partnership with the NFC Forum, will be held May 22–24, 2012 at the Hyatt Regency San Francisco Airport in Burlingame, California. Speaking proposals can be submitted online to the Smart Card Alliance through January 23rd.

The NFC Solutions Summit will cover the state of the technology, developments in new NFC devices and add-ons, the status of the growing NFC ecosystem, the promise of NFC-enabled payments and other popular applications, NFC implementation, and North American and international experiences with NFC pilots and implementations. The speaker review committee is seeking proposals that are consistent with this theme, and involve the issuance and usage of NFC technology in any of the following categories:

Standards and Technology: Smart Phones and Devices, NFC System Architectures, Standards for Trusted Service Manager (TSM), and NFC Forum Specifications
Security and Applications Management: Security Architectures for NFC, Bank Card Payments Application Security, Identity Credentials Storage in NFC Devices, NFC Secure Element Architectures, NFC Application Download and Management
Implementation and Applications: Financial Service Applications, Identity and Security Applications, Ticketing and Fare Collection Applications, Retail Applications
Market Drivers and Business Models: Challenges and Opportunities for Financial Institutions, Non-Financial NFC Services, NFC Business Partnership Opportunities and Challenges, Use Cases for NFC, Reports on Commercial Services and Pilots

“With 2012 looking like the breakout year for NFC in the Americas, we are looking for presenters with real-life applications and perspectives on NFC technologies, systems, and business models,” said Randy Vanderhoof, executive director of the Smart Card Alliance. “Our conferences are known to provide the timeliest educational resources, which is why we encourage front-line implementers and end-users of NFC technology to submit proposals for this event.”

To submit your proposal, please visit the NFC Solutions Call for Papers dedicated website at: http://www.smartcardalliance.org/pages/activities-events-2012-nfc-solutions-summit-call-for-papers.

Exhibit and sponsorship opportunities for the event are still available. Contact Bill Rutledge at bill@cnxtd.com or +1 212-866-2169. To download an exhibit/sponsorship prospectus, visit the “Sponsor Info” tab of the NFC Solutions Summit website.

For more information on NFC technology, visit the Smart Card Alliance NFC Resources page, or the multimedia page to hear first-hand opinions on NFC from experts.

About the Smart Card Alliance

The Smart Card Alliance is a not-for-profit, multi-industry association working to stimulate the understanding, adoption, use and widespread application of smart card technology.

Through specific projects such as education programs, market research, advocacy, industry relations and open forums, the Alliance keeps its members connected to industry leaders and innovative thought. The Alliance is the single industry voice for smart cards, leading industry discussion on the impact and value of smart cards in the U.S. and Latin America. For more information please visit http://www.smartcardalliance.org.

Winner of Cubic's National "I Heart My Card"

Smart Card Alliance — Fri, 13 Jan 2012 15:22:00 -0500

Video Contest Decided in YouTube Voting

SAN DIEGO, Calif., January 13, 2012–Cubic Transportation Systems today announced that Morgan Crossley’s Next Stop: EASY Surfing” video has been voted the national winner in its ”I Heart My Card” transit video contest.The surfer who catches Miami Beach waves by catching the bus with his EASY Card swept all three rounds to earn a total of $8,500 in prize money from the sponsor, Cubic Transportations Systems, which awarded a total of $13,000 to winners. The social media-based contest was open to users of the Atlanta Breeze Card, Los Angeles Tap Card, Miami/South Florida Easy Card and Minneapolis Go-To Card.

Morgan Crossley’s video received nearly 1,100 votes in the final round of voting on YouTube which concluded on Dec. 14th, 2011. The final round featured seven contestant videos and had 2,765 votes and 8,021 views.

“I Heart My Card” gave the public a creative platform express how their transit card makes travel and their lives and easier and more enjoyable. The contest generated nearly 30,000 views.

“This contest was really fun and exciting for me because thousands of people saw my video. I think that’s pretty cool and I want to thank Cubic for making it possible,” said Morgan Crossley. “It’s really great that Cubic ran the contest on social media channels because that really appeals to people my age who are big users and supporters of public transit.”

“We chose the idea of a video contest and social media promotion to tap the enthusiasm young people have for public transit and new forms of payment, like contactless and mobile,” said Matt Cole, senior vice president, strategy and business development for Cubic. “Whether they focused on the economic, environmental or convenience benefits, the common theme in all these videos was public transit makes these people’s lives better.”

“We are so proud that the winner of this contest was from the Miami area,” said Miami-Dade Transit Director Ysela Llort. “Morgan’s unique and visually interesting video provides a great way to educate the community about how ‘easy’ it is to use Miami-Dade Transit with the EASY card.”

Other finalist videos included four Local Winners who each received a $1,500 prize and three Front Runner winners, whose videos held an early lead in their local contests:

I Love My Breeze Card: An Atlanta graduate school couple would rather use their time playing with their toddler than sitting in traffic (Atlanta Winner)
The Race: A Los Angeles transit rider and his TAP Card take on a runner and a fast driver - who wins? (Los Angeles Winner)
The Lifesaver: An eager candidate lands the big job with help from the Minneapolis Go-To Card (Minneapolis Winner)
Find Love at Taptogo.net: A romantic comic traces his love of his TAP Card back to their first date (Los Angeles Front Runner)
The Mighty Go-To Card: Love is saving the environment - and money - with his Go-To Card (Minneapolis Front Runner)
The Five W’s About My Breeze Card: An Atlanta resident explains the who, what, when, where and why of his Breeze Card (Atlanta Front Runner)

About Cubic Transportation Systems

Cubic Transportation Systems, Inc. is the world’s leading turnkey solution provider of automated fare collection systems for public transport including bus, bus rapid transit, light rail, commuter rail, heavy rail, ferry and parking. Cubic’s solutions and services include system design, central computer systems, equipment design and manufacturing, device-level software, integration, test, installation, warranty, maintenance, computer hosting services, call center services, card management and distribution services, financial clearing and settlement, multi-application support and outsourcing services.

Every year, nearly 10 billion rides are taken worldwide using Cubic fare collection systems. Cubic has delivered over 400 projects in 40 major markets on five continents. Active projects include London; Brisbane (Southeast Queensland) region, Australia; New York / New Jersey region; Washington, D.C. / Baltimore / Virginia region; Los Angeles region; San Diego region; San Francisco region; Minneapolis/St. Paul; Chicago; Atlanta region; Miami (South Florida) region; Vancouver and Edmonton, Canada; Sydney (New South Wales), Australia; and Scandinavia