	Alliance Activities : Events : Top 10 Reasons U.S. Should Consider EMV

Top 10 Reasons U.S. Should Consider EMV

Webinar date: Tuesday, January 26, 2010 - 1pm ET/10am PT

The Top 10 Reasons U.S. Should Consider EMV web seminar presented the current rate of EMV/chip deployment internationally, the benefits of the technology in fighting payment fraud, and implementation options for U.S. card issuers. The webinar included a case study of EMV/chip implementation in Canada, and an analysis of how U.S. cardholders who travel abroad with non-EMV/chip cards alter their purchase behavior, resulting in lost card business and customer goodwill.

Webinar speakers were:

Deborah Baxley, Management Consultant, Keypoint Consulting
Nick Holland, Senior Analyst, Aite Group
Simon Hurry, Senior Business Leader, Visa Inc.
Dave Metcalfe, Director, Debit Payment Innovation & ScotiaCard Services, Bank of Nova Scotia
Randy Vanderhoof, Executive Director, Smart Card Alliance

The Smart Card Alliance has also published a number of white papers on payments fraud and security, including:

Fraud in the U.S. Payments Industry: Fraud Mitigation and Prevention Measures in Use and Chip Card Technology Impact on Fraud, October 2009
EMV Chip Cards Expected for Upscale U.S. Cardholders, December 2009
End-to-End Encryption and Chip Cards in the U.S. Payments Industry, September 2009

Please visit the Smart Card Alliance Contactless and Mobile Payments Council web page for additional information on payments and smart card applications.