Contactless Payments: Issuers Meet Demand for Speed and Convenience

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Millions of U.S. consumers are already paying at the retail point-of-sale using contactless payment cards and devices, with millions more expected this year as new contactless payment initiatives continue to roll-out. Leading banks have stimulated the payments market by issuing millions of contactless credit and debit cards to consumers. They are joined by some of the best known national, regional, and local retailers across the nation who are installing contactless readers at thousands of retail locations that can accept contactless payment and capitalizing on consumers’ love for the speed and convenience of contactless payment transactions.

This industry presentation was designed to provide issuers with a detailed understanding of what is driving the move to contactless payments in the U.S. and provide guidance from current contactless debit and credit card issuers on how future issuers can take advantage of the many benefits that contactless payments bring.

Presenters sharing their perspectives on contactless payment adoption and implementation include: Deborah Baxley, Partner, and leader of the Strategy and Change consulting practice for Financial Services for IBM Canada, Peter Ho, Vice President, Product Development, for Wells Fargo, Carl Stauffeneger, Senior Vice President, Consumer Product Management, for KeyBank, and Jeff Tansill, Senior Vice President for BB&T. Randy Vanderhoof, Executive Director of the Smart Card Alliance, also discusses how the organization is helping issuers, retailers, and suppliers prepare for the contactless payments future that lies ahead.

This industry presentation covers:

• What the market dynamics are behind the issuance and acceptance of contactless payments
• Why leading banks are issuing more contactless debit and credit cards and devices
• How consumers are reacting to changing the way they pay using contactless payments
• What new opportunities are being enabled with contactless payment technology

View this industry presentation today to learn more about how issuers can take advantage of this exciting new era of contactless payments.

This industry presentation was produced as a web seminar on May 3, 2007, sponsored by CPI Card Group, Discover Network, INSIDE Contactless, the Smart Card Alliance and SourceMedia.

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