Smart Card Alliance Smart Card Talk
June 2007 • Volume 12 Number 6

 

 

 

 

 

 

 

Council and Task Force Report

Alliance Members:   Participation in all current councils is open to any Smart Card Alliance member who wishes to contribute to the council projects.  If you are interested in participating in any of the active councils, please contact Cathy Medich.  

Transportation Council

  • The Transportation Council is working on a new white paper that will provide an overview of an approach for transit/financial payment convergence that leverages conventional co-branding affinity card business models and the multi-application capabilities provided by smart card technology.  Please contact the project co-leads, David deKozan (david.dekozan@cubic.com) or Brian Stein (bstein@scheidt-bachmann-usa.com), or Cathy Medich (cmedich@smartcardalliance.org) if you'd like to participate in this project.
  • The Council is considering several new projects: transit and secure credentialing, on-street parking and unbanked/underbanked market requirements and challenges.  These projects are still being discussed and defined.
  • Information on Transportation Council 2006 activities and 2007 plans are available here.
  • If you are interested in participating in the Transportation Council, please contact the Council chair, Paul Korczak (paul.korczak@nyct.com), vice chairs, Craig Roberts (croberts@uta.cog.ut.us) and Ian Newberg (inewberg@moorestown.parkeon.com), or Cathy Medich (cmedich@smartcardalliance.org). 

Physical Access Council

  • The Council is working on a new contribution to the draft Interagency Security Committee (ISC) HSPD-12 Physical Security Migration Strategy Report, defining migration considerations and options. 
  • If you are interested in participating in the Physical Access Council, please contact Council chair, Roger Roehr (rroehr@tycoint.com), vice chair Bob Merkert (rmerkert@scmmicro.com), secretary Lolie Kull (lolie.kull@eds.com) or Cathy Medich.      

Healthcare Council

  • The Healthcare Council is developing the statement of work for a new white paper on healthcare payments.
  • If you are interested in participating in the Healthcare Council, please contact Council chair Frank Avignone (favignone@healthmeans.com), vice chair Chuck Wilson (chuck.wilson3@verizon.net), or Cathy Medich. 

Contactless Payments Council

  • The Contactless Payments Council will be holding a web seminar, Contactless Payments: The Retailer Experience, on Thursday, July 19th at 12pm ET.  This educational web seminar is being produced in partnership with the National Retail Federation STORES Magazine, will focus on the retailer experience and provide retailers with a detailed understanding of what is driving the move to contactless payments and how retailers can take advantage of the many benefits that contactless payments bring to their business.  Speakers include: Randy Vanderhoof, Smart Card Alliance; Gavin Waugh, Arby's Restaurant Group; Mark Jackson, Dr. Pepper/Seven Up Inc.; Michael Verdesca, Jack in the Box Inc.; Sahir Anand, Aberdeen Group.  Event sponsors are First Data Corporation, Texas Instruments and ViVOtech.
  • The Council is working on a new white paper to discuss the use of mobile phone proximity payments and the benefits when linked to a contactless payment credit or debit card.
  • The Council is finalizing a new white paper, "Implementing Contactless Payments: A Merchant Guide."
  • Information on Contactless Payments Council 2006 activities and 2007 plans are available here.
  • If you are interested in participating in the Contactless Payments Council, please contact the Council co-chairs, Sunil Dewan (sunil.dewan@firstdata.com), Mohammad Khan (khanm@vivotech.com), or Charles Walton (cwalton@insidefr.com), or Cathy Medich. 

Identity Council

  • The Identity Council is working on a government communications plan to educate policymakers, policy influencers and media on key considerations with secure credentialing. The plan includes tactics at both the federal and state level and will cover a wide range of topics.
  • Information on Identity Council 2006 activities and 2007 plans are available here.
  • If you are interested in participating in the Identity Council, please contact the Council officers, Neville Pattinson (Neville.pattinson@gemalto.com), Steve Howard (showard@thalesesec.com) or Tres Wiley (treswiley@ti.com), or Cathy Medich. 

Other Councils

  • A members-only council web site is available at http://www.sca-councils.org.  This is a password-protected site that contains council working documents and contact lists.  Each Council area has a separate password since Councils may have different membership policies.  If you are a Smart Card Alliance member and would like access to the council site, please contact Cathy Medich. 
  • If you are interested in forming or participating in an Alliance council, contact Cathy Medich.  Click here to download a description of the council structure, proposal process and council interest feedback form. 

New Members

NXP (Latin America) www.nxp.com
Membership Level: General (Latin America Chapter)
Member Contact:  Francimar Santos, Business Development Manager, Latin America
Description: Leading supplier of chips for smart cards, readers, and NFC applications

Infineon Technologies (Latin America) www.infineon.com
Membership Level: Leadership Council (Latin America Chapter)
Member Contact: Martin Ulf Stadler, Director
Description: Multinational supplier of smart card products with office in Brazil

SelektPoints www.selektpoints.com
Membership Level: Leadership Council
Member Contact: Robert Buchon, CEO
Description: Chip-based globally interoperable loyalty program provider

Web Site News

New content includes:

May 2007 web statistics

  • 79,042 visitor sessions for the month
  • 2,549 visitor sessions per day
  • 513,433 total page views for the month
  • 130,228 Industry News items viewed
  • 4,366 Card Reader Catalog items displayed
  • 12,443 PDF downloads

If you have any suggestions on content that you'd like to see on the Alliance web site, please send them to info@smartcardalliance.org.

Alliance in the News

The Alliance has an active communications program to promote industry messages in business, vertical market, and technology publications.   Coverage results from both Alliance press releases and interviews with publications writing articles about smart cards.   Selected recent coverage is shown below with links to online articles.

June 2007

May 2007

SCA Latin America News

The Smart Card Alliance Latin America project kicked off on October 19, 2004 with the presentation of the Department of Commerce Market Developer Cooperator Program (MDCP) award totaling $288,000 that forms a partnering effort between the International Trade Administration and SCA to develop international trade and support education, training, and resource development for smart cards in Mexico, Brazil, and the Caribbean Islands. The Alliance staff has held organizing meetings with ITA field office personnel in Mexico and Brazil to discuss ways to bring smart card awareness and education to the government and commercial markets in those countries. The Alliance has also met with ITA personnel based in Washington, DC, Philadelphia, and Miami who are in support roles and are prepared to assist the Alliance's Latin American project.

In July 2005 the Latin America Chapter was launched.  Organizations with smart card-related business interests in all Latin American countries and the Caribbean, plus any organization based in North America or internationally with interests in the Latin America markets, should contact Edgar Betts, Manager Business Development – Latin America at 1-954-642-8969  or ebetts@smartcardalliance.org. Memberships are available for Leadership Council, General, Government, and Associate levels.

In May, 2007 the Smart Card Alliance held the first smart card business conference and exhibition in Mexico City.  The two day event, developed jointly with the GlobalPlatform organization featured drew more than 200 attendees and featured industry experts from across the Latin American region representing the government ID and security markets and the bank card and mobile payments markets.  The event was the first of many future educational and business networking events planned to unite the suppliers and issuers of smart card technology together under the guidance of the Smart Card Alliance Latin American Chapter.

A recent report released by Frost & Sullivan called The Americas Smart Card Market Analysis projected microprocessor smart card shipments of 136.4 million in 2005, and with over a 59 percent annual growth rate projected through 2010.  The Latin American smart card market growth is due to many market factors including the migration of mobile telecommunications operators to GSM technology, the migration to EMV in the financial sector, the move to smart transit fare cards and new government and commercial secure identification initiatives.  Responding to these market factors, the Smart Card Alliance today announced the formation of a new Latin American chapter to bring together smart card suppliers, partners and customers in order to address the challenges facing smart card deployment in the region.   

“The Latin American smart card market is now emerging and could develop more rapidly than other markets by effectively learning from similar smart card initiatives and by forming business partnerships that can quickly deliver successful implementations,” said Randy Vanderhoof, executive director of the Smart Card Alliance.    
   
The main mission of the Smart Card Alliance Latin American chapter is in line with the overall goal of the Alliance: to stimulate the understanding, adoption, use and widespread application of smart cards. The Alliance plans to use specific projects such as bi-lingual education programs, market research, advocacy, industry relations and open forums to keep Latin American chapter organization members connected to industry leaders and innovative thought.
   
“The Smart Card Alliance has played a valuable role in developing the U.S. market in both the public and private sector.  Our organization provides an educational and collaborative forum in which all of the stakeholders—manufacturers, issuers and end users—can work together to develop the cross-industry real-world solutions needed to deploy smart card systems.  Our organization is uniquely positioned to bring a collective energy and focus to this technology in Latin America,” said Vanderhoof.

Next Steps:

Below is a summary of the important Latin America Chapter programs and industry activities planned for 2007.

  • White Paper translation. The Smart Card Alliance Latin America (SCALA) has translated five white papers into Spanish and Portuguese to allow the local markets to have access to valuable information in their language. The selection of the white paper to be translated was important in order to be significant to the local markets of Latin America. This action helps the Alliance create an image of not only a U.S. focused institution, but an international and local.
  • Website. The Smart Card Alliance Latin America (SCALA) website; though very informational of our institution it has limited deliverable and resources useful for the local markets.
  • Online Educational Program. The Smart Card Alliance Latin America (SCALA) in its efforts to expand its website deliverables to the market it has agreed to host a member online educational program. The program contains information about smart cards in both Spanish and English, covering from basic to some advanced knowledge..
  • Educational Institute – Certification Course. The Smart Card Alliance Latin America (SCALA) Physical Access Council has worked on developing an Educational Institute (E.I.) course that will be used at Expo Seguridad Mexico conference in April 2007 on the use of smart cards for physical access. This course will be a classroom style course provided to the attendees of Expo Seguridad Mexico in the security market. It is intended to be a follow-up course to the physical access course that is provided by The Latin American Security Association (ALAS) at their conference events.
  • Educational/Promotional Video. The Smart Card Alliance Latin America (SCALA) has held meetings with The Latin American Security Association (ALAS) and Obraweb to create online videos for the SCALA website. The idea would be to film one of SCALA’s Educational Institutes (E.I.) in high quality video to provide industry information and promote attendance to the Alliance.
  • Member invitation. The Smart Card Alliance Latin America (SCALA) with the leadership of the Transportation Council has developed a list of organizations in the transportation industry to send a formal invitation to join the Alliance and the transportation council. Due to the limited response of organizations in the region to join the Alliance and participate, the leadership of this council has agreed to use the contacts that the Alliance has acquired and invite them behalf of the transportation council to join our organization.
  • Articles for targeted industry magazines. The Alliance Latin America, Media Outreach Council has established several meeting in Brazil with other participating member organizations to organize the direction and responsibility of the council. As the council achieved it organizational logistics it began developing articles for publishing at identified magazines on behalf of the Alliance.

How to get involved:

If you would like to get involved in any of the Latin American activities listed above or wish to be added to the contact list for future announcements, please send an email to info@smartcardalliance.org.


Copyright 2006-2007· Smart Card Alliance · 191 Clarksville Rd. · Princeton Junction, NJ 08550
Phone: (800) 556-6828 info@smartcardalliance.org · www.smartcardalliance.org