About the Alliance : Management

Alliance Management

Chairman, Smart Card Alliance Board of Directors

Brian Russell

Brian Russell

Brian Russell is an innovative technology executive who currently serves as Senior Vice President, Financial Institutions and Transit, for Giesecke & Devrient’s U.S. Mobile Security Division. Brian is based in the technology corridor of Northern Virginia and is responsible for the sales and marketing of all G&D’s products to the Financial Institutions and Transit market segments. He also oversees U.S. Manufacturing Operations and R&D, Customer Service, Marketing Communications and Offer Management, and Quality across all market segments of the Mobile Security Division.

Brian is an established leader in the digital security market. Before serving as chairman of the Executive Board of the Smart Card Alliance, he held a number of positions on that board for the past five years. Brian is also an active member of the Federal Reserve Banks Mobile Payment Industry Workgroup (MPIW) and the Secure Payments Task Force. Mr. Russell has spoken at and moderated panels at a number of industry events and has spoken on behalf of the Europe-based Smart Payment Association.

Before coming to G&D in January 2009, Brian served as General Manager – Financial Services for Catalina Marketing in Purchase, NY, heading their financial services business. In this position, he helped pioneer the delivery ofcard-linked marketing communicationsby leveraging big data techniques of high volume data management and predictive modelling. His team developed purchase behaviour-based solutions to precisely deliver marketing messages that dynamically improvedpayment cardholder metrics throughout payment card lifecycle.

Prior to that Brian worked at MyPoints, an early leader in internet loyalty, where he led the development, sales and delivery of loyalty solutions and multi-channel customer acquisition programs to major banking partners and internet payment companies.

Brian also spent 7 years with MasterCard Worldwide where he helped create and implement MasterCard’s global smart card strategy and e-commerce and mobile commerce efforts as they related to smart cards. He led early stage sales efforts in North America for EMV and was Project Manager for MasterCard’s launch of Mondex in New York City as well as responsible for smart card sales in the Americas.

Brian has also worked for Donnelley Marketing, Dun & Bradstreet and Liberty Mutual Insurance.

Brian has a BA from Colby College in Waterville Maine and an MBA from the Wharton School at the University of Pennsylvania. He presently resides in Great Falls, Virginia with his wife and three daughters

Executive Director

Randy Vanderhoof

Randy Vanderhoof

191 Clarksville Road

Princeton Junction, NJ 08550

Email: [email protected]

Randy Vanderhoof is the Executive Director of the Smart Card Alliance.  The Smart Card Alliance is a not-for-profit, multi-industry association of over 200 member firms working to stimulate the understanding, adoption, and widespread application of smart card technology in North America and Latin America.  The Alliance organization provides a forum for industry stakeholders to collaborate and educate others on the appropriate uses of technology for identification, payment and other applications and strongly advocates the use of smart card technology in a way that protects privacy and enhances data security and integrity.

In addition to his leadership role with the Smart Card Alliance, in August 2012 he became the Director of the EMV Migration Forum (since renamed the U.S. Payments Forum), an independent, cross-industry organization established to support the alignment of global payment networks, regional payment networks, issuers, processors, merchants, and industry suppliers to promote the efficient, timely, and effective introduction of EMV chip technology and other new and emerging payments technologies in the United States that protect the security of, and enhance opportunities for payment transactions within the United States.

Prior to joining the Smart Card Alliance, he spent a majority of his professional career in management positions with a number of global organizations involving smart card identity and payments technology including IBM Global Smart Card Solutions, First Access, Inc., and Schlumberger (now Gemalto).

Randy is a graduate of Saint Joseph’s University in Philadelphia, PA with a BS in Management Marketing.  He received his MBA from Rider University in Lawrenceville, NJ.

 

Board of Directors

2016-2017 Executive Committee

2016-2017 Directors

Alliance Staff

Edgar Betts

Edgar Betts

Associate Director, Smart Card Alliance Latin America & the Caribbean

[email protected]

Edgar Betts came to the Alliance in March 2005 to help develop and complete the Market Development Cooperator Program (MDCP) grant for Latin America issued by the International Trade Administration to the Alliance.

Prior to joining the Smart Card Alliance, Edgar was the Executive Director and Co-Founder of the Smart Card Division for Integra Group Corporation, responsible for the promotion, distribution, and implementation of smart card and RFID solutions for the Central American and Caribbean markets.

In 2007, the Junior Chamber International (JCI) of Panama recognized Edgar with “The Outstanding Young Persons of the World” (TOYP) award under the category of Science & Technology Development. In 2010, “Capital Financiero” also recognized him in their list of the 40 most influential people under 40.

Kristin Krebs

Conference Services Coordinator

[email protected]

Kristin Krebs is responsible for supporting the conference logistics for the Smart Card Alliance and U.S. Payments Forum.  Before joining the Smart Card Alliance in 2012, Kristin worked in a range of positions, including Advertising Coordinator at Caldor, Executive Assistant at ASML, Executive Assistant & Division Event Planner at Scholastic Inc.  Kristin graduated from Katherine Gibbs College.

Nicole Lauzon

Membership

[email protected]

Nicole Lauzon is responsible for membership management and database support for both the Smart Card Alliance and U.S. Payments Forum. A 2005 graduate of Douglass College at Rutgers University, she joined the Alliance in 2009.

Debra Marshall

Manager, Communications

[email protected]

Debbie’s responsibilities include effectively identifying goals to align positioning and messaging into seamless communications for the association and its member companies. Debbie develops, edits and maintains all Alliance printed materials, including monthly and quarterly newsletters, the Annual Review, website content, membership kits and other written communications and programs. She also is responsible for communications for the U.S. Payments Forum, writing announcements and updates on the Forum, coordinating content on the EMV Connection website, and managing the communications for meetings.

Debbie spent the bulk of her career at Comcast, where she served as the Regional Director of Communications. She began her career working for a newspaper and has worked for Fortune 50 companies, advertising agencies and non-profit organizations. Prior to joining the Smart Card Alliance, she served as consultant for Pershing/Bank of New York Mellon, Siemen’s, and the Public Relations Society (PRSA) of America.  Debbie graduated cum laude with a B.A. in Communications from Seton Hall University.

Cathy Medich

Cathy Medich

Director, Strategic Programs

[email protected]

Cathy Medich is Director of Strategic Programs for the U.S. Payments Forum and the Smart Card Alliance. In this role, she manages strategic marketing and industry initiatives and directs industry council and working committee activities.  Cathy has over 20 years of experience in marketing and strategic planning for technology businesses, including consulting engagements or positions with Hewlett-Packard, VeriSign, VeriFone and CommerceNet. Cathy has B.S. and M.S. degrees in Electrical Engineering and Computer Science from M.I.T. and an M.B.A. from the Wharton Graduate School.

Bryan Ichikawa, CSCIP, CSEIP

Consultant, Event Marketing and Sales

Bryan Ichikawa serves as a consultant to the Smart Card Alliance, and is responsible for Marketing and Sales for the organization’s events and conferences. He is also  a certified instructor for both the CSCIP and CSEIP programs.

Bryan is a well-recognized figure in the Smart Card Alliance, having been a frequent speaker, long time instructor, Leadership Council member, chair of the Identity Council, and has also served on the Board of Directors in several capacities.

Bryan has more than 30 years of security technology, systems integration, and program management experience. He previously worked for Deloitte, Unisys, and Thomson Media, where he was responsible for conferences and exhibitions.

He holds a B.A. from Lynchburg College.

[email protected]

Jaclyn Sauvé

Manager, Conference Services

[email protected]

Jaclyn Sauvé is currently the Manager of Conference Services for the Smart Card Alliance and U.S. Payments Forum, leading the logistic support team responsible for all conference operations. In addition, Jaci supports each conference program committee as a speaker liaison and the Sales and Marketing staff by managing all Exhibitor and Sponsor communications.

Before joining the Smart Card Alliance in 2011, Jaci worked for 14 years in a diverse range of positions, including Director of Field Sales Administration & Division Event Planner at Scholastic Inc., Database Administrator / Event Coordinator / Marketing Assistant at Eschenbach Optik and Multimedia Coordinator at Danbury Hospital.

Jaci holds a degree in Communications / Media with a concentration in video production from Western Connecticut State University.

Lars R. Suneborn, CSCIP/G, CSEIP

Director, Training Programs

[email protected]

Before joining the Smart Card Alliance in 2014, Lars enjoyed a 30+ year career in the security industry, where he is recognized as a physical access control system (PACS) subject matter leader.  A frequent speaker, Lars is often specifically requested by name for specialized training requirements. He has developed and conducted customized, agency specific week-long training courses and courseware as well as train-the-trainer activities for a wide variety of U.S., Canadian and British security agencies at facilities worldwide. He also actively promoted smart card, biometric and PKI cryptographic technologies as vital components in overall system designs for high-risk, high-security facilities nationally and internationally, and guided U.S. agencies in their efforts to achieve HSPD-12/ FICAM compliance.

A former chairman of the Smart Card Alliance Access Control Council, Lars previously served in various capacities with HIRSCH Electronics and  Oberthur Technologies, where his numerous achievements included  developing, with the Department of Treasury and IT/Security, the concept and implementation plan for nationwide enterprise PACS network for 700+ locations.

Shelbey Votapek

Communications Consultant

[email protected]

Shelbey joined the Smart Card Alliance in 2013, where she manages member communications and assists on various projects for both the Smart Card Alliance and the U.S. Payments Forum.  Prior to becoming a consultant with the Alliance, Shelbey was a Product Development manager for Verizon Wireless, responsible for an annual revenue of over $500 million.  She has also spent time as an Interactive Marketing manager for Realogy Corporation and worked for Comcast and Comcast Spotlight.

Shelbey has a Master’s of Business Administration from Centenary College and a bachelor’s degree in International Business and Marketing from Fairfield University.